Optimizing Sales Engagement Approaches and Strategies in highly competitive sales cycles is no easy task.

To help each client, Beacon asks the following questions to assess if you have the optimal prospect and client contact methods.

  • Do you have speciifc client centered data points that reflect the objective level of qualification necessary for a verified pipeline and forecast?
  • Does the sales person, team or partner have the depth of sales knowledge, skills and behaviors to effectively differentiate against competitors?
  • Are the sales cycle touch points and hand-offs internally, with prospects or clients synchronized and incented properly for the entire team inclduing your sales engineers?
  • Does your team know what a best-practices choreography looks like for their market and client base when factors are changing all the time?
  • For your target clients, how are you utilizing technology and measuring success?

To optimize any work winning team, the answers to these questions are vital.

Beacon trained and coached our account teams to consistently superior performance, which resulted in exceeding our national numbers.
SVP Sales - Technology

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