Carl Erikson Beacon Worldwide CEO

Carl Erickson

Founder, President and CEO

Since 1991, Carl and his team have trained, coached and guided thousands of people responsible for winning work in difficult and extremely competitive environments. Carl designed and built the Beacon Iconic Selling™ Framework, which reflects time-tested best practices in complex selling environments. He has personally implemented Beacon’s approach at numerous organizations of all sizes. These clients include magic circle law firms, the Big Four, and other Fortune 1000 engineering and technology organizations as well as many Healthcare companies and a host of startups.

Like most of the Beacon staff, Carl’s experience includes working in sales settings that involve highly complex and often difficult to navigate regulatory environments that directly impact the sales cycle. This includes helping clients sell in highly regulated environments such as healthcare and compliance law.

Prior to founding Beacon, Carl was the Director of Sales and Marketing for a major US company in the energy sector. Carl has an undergraduate degree from Providence College, double masters in Finance and Marketing and a Certificate of Advanced Study from Bentley University in Human Resource Management along with multiple certifications in interpersonal profiling tools such as the Myers-Briggs Type Indicator and the Sales Effectiveness and Management Analysis. He is also the architect of the Beacon Worldwide Sales Skills Assessment, which provides an in depth view of exactly where an individual, team or company’s sales knowledge gaps may be impacting their go to market efforts.

Nina Labonte

Nina Labonte

Managing Director – Worldwide Services

Nina is the Managing Director of Worldwide Services for Beacon Worldwide. Over the past 14 years, Nina has worked with a variety of clients across 4 continents with most of her work being provided in the US, Europe, Asia and South America. Nina leverages her 25 plus years of global sales and marketing experience to help organizations transform their work winning practices while simultaneously building stronger relationships with clients and partners.

Nina specializes in working with consulting services, healthcare and software organizations who provide what are often complex services to their clients of they are in highly competitive markets. Her extensive day-to-day hands-on work experience with sales management and account teams on actual client deals has led to literally hundreds of significant wins and just as importantly, the development of extraordinary internal coaches.

As with all senior Beacon staff, she trains, coaches and guides individuals and teams on complex and/or highly competiitve deals in the areas of: enterprise software, advisory, engineering, legal and healthcare services.

In addition to Nina’s past experience as Managing Director of EMEA for Beacon, she was also Vice President of Sales, sales manager and sales representative. She has a BS in Management from Lesley University and certifications in sales effectiveness, (search engine optimization) SEO and project management. Her practical, hard hitting ability to drive results has culminated in millions of additional revenues for clients while helping to transform leadership, business processes and people into cohesive teams to drive long term results.

Photo from Dan

Lisa-Marie Sikand

Director of Major Accounts

Lisa-Marie is the Director of Major Accounts for Beacon Worldwide.  Lisa-Marie has nearly 20 years of global experience driving sales and marketing behavior in law firms and large services-focused organizations.  Her coaching and leadership experience at the C-suite level has led to the successful implementation of large transformations, resulting in millions in additional revenue.

Formerly the EMEA Chief Marketing Officer for a global law firm, and renowned for her open and practical style, Lisa-Marie is now a member of the senior leadership team at Beacon and is helping to facilitate the implementation of major projects.

Lisa-Marie’s work across EMEA and APAC has been primarily focused on driving account-based relationship development & sales enablement strategies, resulting in long term improvements in operational efficiencies and sharply escalating account revenues.

Lisa Marie’s education experience includes a BA Hons from Leeds Metropolitan University and courses at the Institute of Leadership Management. She is an ICF Accredited Coach including accreditation in Coaching the C-Suite, Positive Psychology, and Mindfulness Coaching.

Greg Stebbins

Dr. Gregory Stebbins

Global Director - Online Learning

Dr. Stebbins is the Global Director of Online Learning at Beacon Worldwide. He has over 3 decades of experience designing and delivering customized sales training and 25 years of experience designing and delivering online learning. Greg’s 10 years of work with Beacon has spanned the globe with much of it being focused on North America and EMEA.

He brings a unique combination of a bachelor’s degree in computers and a doctoral degree in education combining both of these with his extensive sales and sales management experience to driving sales effectiveness. Dr. Stebbins is also a member of the Consulting Psychologist division of the American Psychological Association.

Greg’s work with many Fortune 1000 and Mid Cap companies includes, PwC, Abbott Laboratories, Amgen, CBRE, Dole Food Company, Fluor Corporation, IBM, RCA, 3M, and Sodexho to name a few.


Marcus van Vugt

Managing Partner - APAC

Marcus is the Managing Partner of APAC for Beacon Worldwide.  Marcus has over 30 years of global experiences working a multitude of client accounts and opportunities, and helping to drive better relationships, efficiencies, and revenue.

Marcus was a principal architect in creating scalable sales pipeline tracking tools across APAC and drove the effort of adaption with key internal stakeholders. His leveraging of that effort into more efficient relationship development and work winning efforts, alongside Beacon as a client, led to large increases in sustainable revenue.

In addition to Marcus’s advanced knowledge of neuro linguistics, he has an MBA from the University of Queensland, advanced certificates of study from Harvard University, and a degree in sports psychology from Griffiths University

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