Fractional sales leadership requires operational insights and deep data analytics.
Fractional Sales Leadership requires the ability to integrate both sales and operations strategies as well as constantly evolving digital marketing approaches. Today, we are takign on more and more roles where the Chief Growth Officer also has direct operational responsibility to ensure sales olbjectives can be met.
This requires a deep C suite experience with an underdstanding of what data is critical, how to structure resoruces efficiently and how to read the market and appropriately respond.
Beacon's fractional leadership support typically comes in four variations.
First, we can step in on a temporary basis and help run a sales organization. This includes everything from hiring staff, setting sales objectives, milestones to performance and coaching people on deals and accounts. This could be a day a week to several days a month to a full-time effort by one of our team for a set period of time. We will then help find and select a full-time replacement, if that is beneficial.
Second, we are brought in to help support and up-skill the sales leadership as they have solid skills, but they need the fastest ramp possible to guiding and supporting their sales team.
The third reason organizations bring us in is to test the validity of their sales projections. As companies, particularly our tech clients, reach the point of seeking funding or possible acquisition, they need to formalize their revenue generation process. They need to clearly illustrate they have the sales guidelines and processes that are efficient and predictably lead to revenue generation. This a core function of what Beacon does with many clients.
Fourth is the long term assuming of sales and operational roles at the C suite. These undertakings are usually 1-3 years and involve direct control and executive decision making in conjunction with the CEO. We can bring in a team with us temporarily and seeek to fill slots over time.
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