Professional services firms selling complex and often repeatable services regularly struggle with the balance between the investment in existing clients versus the pursuit of new clients.
They will often seek Beacon’s help to attain a balance between the two based upon perfect sales cycles.
The reality is that in professional services there is no such thing as a perfect repeatable sale methodology. This is because the interpersonal, regulatory, business and competitive landscapes vary so widely that the only way to create any consistency is looking at your engagement model based upon client deliverables.
As a result, Beacon has forged a proprietary client engagement framework for the professional services arena, which simultaneously improves both relationships and the probability of win.
The Beacon format has helped thousands of professional services people and teams leverage their creativity to better align with clients in such a way that they are also qualifying their opportunities at the same time.
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