Iconic Selling is a unique sales approach which can be used to holistically evaluate and align with prospects or an existing client's needs. It integrates six skill sets to analytically pinpoint sales ("S"), marketing ("M") and operational ("O") issues, including call centers. This repeatable framework is at the core of how Iconic Sellers or problem solvers work and why they are so effective.

In our many senior C suite sales, marketing and operations roles, we have developed proprietary "SMO" audits to health check your revenue levers based upon the Iconic Selling approach. This initial diagnostic process of your company can typically take place over 30-90 days to identify the range of sales inhibitors, why they exist and how to address them.

Our feedback is clear, direct and actionable.

To learn more call or Text 1 603 745 8888.

lconic Selling Approach

In conjunction with our clients or prospects, we quickly pinpoint sales, marketing, call center and  operational challenges

We can help your team become fluent in the approach for continuous improvemet 

We provide detailed baseline data and analytical based upon Beacon's extensive insight into best practices

We provide payback expectations based upon your specific  organization's competitive landscape and the beauty is our Iconic Selling Framework is completely repeatable

The Beacon Difference -  Our Iconic Selling approach

Beacon Worldwide is a global expert in sales, digital marketing and operational leadership including call centers. Our many roles implementing within clients in health care particularly MD and PE led practices in Ophthalmology, Dermotology and others. We also have  a deep experience in technology, legal and the sustainability sectors. This has provided a wealth of insight on what works and what does not and why. In Beacon's 30 years of operation, our differentiation is our ability to quickly and deeply understand how to evaluate sales, marketing and operational SOPs to identify issues. The most important insights are what it will take to fix them and the payback that can be expected. When this data is combined with our hands-on experience in transforming organizations the revenue impact can often be felt very quickly. This usually ocurs when ghe efforts simultaneosuly improve the customer experience and employee satisfaction levels. Our proprietary approaches have proven so successful in the services and technology sectors that Beacon's involvement have led to direct infusions of capital.

Subject matter experts like your SEs are often under utilized and their value to the sales process is immense. We help quickly ensure the entire sales team is on the same page. This can include the ales leadership, your subject matter experts, partners and operatonal support.

Our patented sales skills assessments can be very insightful identifying both knowledge and possible execution gaps of your team so that the most high value trainin and support is provides.

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How We Help

Our fractional sales, marketing and operational roles have provided us with extraordinary hands-on implementation insights. Whether it be a sales and operational effectivensss assessment or assuming a senior c-suite role with the team, our insights are clear, direct, actionable and measurable. We can quickly:

- integrate sales and operational strategies

- provide on-site fractional leadership

- create the necessary enablement tactics

- leverage your SE's more effectively

 

Leverage insights from the direct sales and operations supervision of  small and mid sized companies up to $1.2B in revenue

Super charge your sales enablement team with customer centered deliverables

Gain access to Beacon's global network of relationships to formulate key connections faster.

Sales Optimization

Instant visibility and advice for your sales managers and reps

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Customized Sales Training

Live rapid deployment methods

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Big Deal Sales Coaching

Instant visibility and advice for your sales managers and reps

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Win/Loss Feedback

360 degree loop to create sustainable differentiation

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Fractional Sales Leadership

Seasoned sales leadership as needed by your organziation

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Train-the-Trainer Training

Build best practices sustainability and lowers sales enablement costs

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What Clients Say About Beacon

"Beacon told us we were going to lose the deal so we restructured the approach for downstream opportunities. It was tough to hear but they were right.
 
We ended up winning a subsequent deal for nearly $2M that we could not have competed in without their strategic, tactical and very practical coaching advice."
 
SVP Sales – Professional Services Firm

"Following Beacon’s data gathering and optimization analysis, they built and deployed an incredibly impactful playbook in less than 2 weeks. The result on deals was positive and immediate."

 VP of Commercial Banking

"We were losing to a competitor and could not understand why.

Beacon’s win-loss analysis completely changed our strategy to include specific pre-emptive client conversations which were brilliantly arranged and totally disarmed the competitor’s strategy."

Managing Director – Consulting Services

"I have successfully worked with Beacon at four different organizations, growing revenues and successfully getting acquired every time. Their insight and support is relentless."

Chief Executive Officer – Technology
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Our Complimentary Conversation

We help everything from startups to well established companies ensure their sales process is optimized by evaluating your customer, client or patient's jouney. We apply the Iconic Selling approach to ensure your team understands and can execute their role effectively in the sales cycle. 

Is your organizations truly sales driven? Are you aligned with best practices? Are the people influencing the sale in any manner woven into the process?  

By applyng our Iconic Selling approach, our clients tell us the areas of concern in their sales cycle are quickly idnetified and the  impact starts immediately.

If you would like a no obligation opportunity to talk about your company, feel free to contact us via phone or text!

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Call or text us at 1-603-745-8888